We didn't launch a festival.
We launched a movement.

Lucknow's largest music & cultural festival, built from nothing in a single season — and recognised nationally for it.

Recognised. Celebrated. Remembered.

Season 1 government & corporate partners

Three stages. Six worlds.

A three-stage festival is rare at this scale in North India. Each stage and zone holds a different crowd for a different length of time — which is what makes zone-level sponsorship work.

Stage 01

Main Stage

Headline performances. The highest-dwell, highest-impact branding position on the ground.

Stage 02

Indie Stage

Tomorrow's headliners, today. The discovery crowd — and the one that stays longest.

Stage 03

EDM Stage

Garden of Secrets. Platinum & Fan Pit access only, open from gates to close on both days.

Nine reasons to keep walking.

The ground is laid out so no single spot holds the crowd. Nine destinations sit apart from one another with the festival at the centre, which means the audience moves between them all weekend — and a brand sits in that path rather than beside it.

Headliners who brought the city.
Discovery acts who kept it.

Three stages, 20+ artists, one weekend — programmed so the audience never left the ground.

Rabbi Shergill

Pioneer of Indian Sufi rock
110M+ Spotify streams on “Tere Bin”
Creator of the cult anthem “Bulla Ki Jaana”

DIVINE

3.5B+ global streams
MTV EMA Winner — Best Indian Artist
Collaborated with Nas, Pusha T, Tiësto & Armani White

Mame Khan

First Indian folk artist to walk the Cannes red carpet
GiMA Award Winner — Best Folk Single
Voice behind Coke Studio classic “Chaudhary”

Paresh Pahuja

7.7M+ monthly Spotify listeners
Star of Bandish Bandits & Black Warrant
One of India's fastest-growing indie singer-songwriters

Indie Stage · beyond the headliners

EDM Stage · Garden of Secrets

We didn't wait for the city to find us.

Seven paid channels ran for weeks before the gates opened. A Season 2 partner is built into every one of them from day one.

Coverage a partner inherits on day one.

Twenty media houses covered Season 1 on their own news pages, unpaid. Season 2 arrives with that press machine already built — and a partner's name sits inside it from the first story.

Editorial features appeared in

Out of the park, into the stadium.

Season 2 moves to Ekana — Lucknow's largest sporting venue, and the only ground in the city built to hold a festival of this size properly.

Season 1 proved the demand.
Season 2 is built for the scale.

Half as many people again on the ground, and up to twice the reach online. Same audience, bigger room, two days over Christmas.

Who we are booking.

Conversations are live across three headline acts and a pre-headline bill built from the artists this audience is already streaming. A partner comes in before any of it is announced.

Headliners · in discussion

Pre-headliners · in discussion

Who is on the ground.

22 to 45, urban, and there by choice — an audience that arrives already in a spending mood.

The mix

The profile

Why it converts for a brand.

From discovery to engagement, every interaction is designed to bring consumers closer to your brand.

Experience-led

Your brand is something people walk into, sit in and photograph — not banner space they scroll past. Two full days inside the environment, with a footprint that is yours alone for the weekend.

High dwell time

Every zone is designed to hold an audience rather than move it along. The stages, the Art Forest and the food zone all keep people in place for hours — which is how long your brand gets, not how long an impression lasts.

A world-class stage to stand on

International-calibre production, artists with billions of streams, and an audience that travels for culture. Boho Fest puts your brand inside that world — experienced as part of the moment, not advertised alongside it.

The demo you cannot
build in a store.

Night, motion and crowds are the three conditions a Pixel wins in and a showroom cannot stage. So Pixel takes the three zones where each one is strongest, rather than one stand near the gate.

EDM Stage  ·  gates to close

The Night Sight Stage

• Instant Night Sight, in its element — the darkest, most light-heavy corner of the ground
• Roaming capture crew — shooting the crowd and sending each photo back within seconds
• Stage-side comparison — the audience is already holding the control group in their hand
• “Shot at 9pm” signage — every frame timestamped where phones normally fail
• Charging and Quick Share bar — a reason to stay, not a queue to endure
• Set-break takeovers — the screen shows what the Pixel just caught

Art Forest  ·  open all weekend

The Portrait Forest

• 5x portrait mode — new on Pixel 11 Pro, shot against the installations
• Camera Looks on the ground — Natural, Shadows and Vanilla applied at capture
• Printed and handed over — a physical portrait, free, no email capture wall
• 2,000+ curated artworks — a backdrop no studio set can buy
• Highest-dwell zone on site — minutes with the phone, not seconds
• Circle to Search live — point at any piece and pull up the artist

Main Stage  ·  headline sets

The Magic Capture Pit

• Magic Capture at the drop — roughly 400 frames analysed to find the one
• Front-of-pit rig — the moment nobody in the crowd could have timed
• Big-screen reveal — the chosen frame goes up between songs
• Step-in booth — jump, dance, throw confetti, take the frame home
• Nobody sits out the photo — a Pixel host shoots so the whole group is in it
• Feeds the wall — every hour, the best frames get printed

Six zones. One camera.

The trail is the product. Circling an object in the viewfinder to find out what it is is not a mechanic built around Pixel — it is the phone doing the thing it was built to do, six times, across the whole ground.

Shot on Pixel,
printed on site.

Every hour the best frames come off the ground and go onto a physical wall. By Sunday night it is a mosaic of the whole weekend, and people come back to find themselves in it and take the print home.

How the wall fills

Creator & content programme

From the crowd
to the counter.

Five steps over two days. The festival is upstream of a purchase that already has somewhere to happen — Pixel retails in this city today.

Step 04 can be bought two ways

Five tiers. Five footprints.

Every tier is a physical footprint first and a media package second — you buy ground, then everything that flows from owning it.

What you get.

The full package for each tier. Only the Title tier carries festival naming rights.