Studio

A team of designers.

Eleven years of design discipline — from global fashion floors to films, brands, websites and systems. Based in Lucknow, working with brands across India and Dubai.

01 / Why Mukade exists

Built at the intersection of design, culture and opportunity.

Eleven years inside fashion — NIFT, then Calvin Klein and Tommy Hilfiger lines at Shahi Exports, Max Fashion at Landmark Group, Highlander × Disney and Warner Bros. at Brand Studio Lifestyle — taught one thing: exceptional output comes from disciplined process, not bigger teams.

In November 2025 that discipline became Mukade — a studio that builds films, brands, websites and systems the way a collection is built: studied, directed, locked, sampled, delivered. Based in Lucknow, working with brands across India and Dubai.

Same discipline. A bigger canvas.
Jayendra Joshi — Mukade Studio
Jayendra Joshi · Creative DirectorMukade Studio · Lucknow × Dubai
02 / By the numbers
11+Years in design

From fashion floors to films, brands and systems.

5Services

Five ways of working, one discipline.

11Kinds of work

From brand to web, film to systems.

InboundBy design, not pursuit

A studio built on reputation. We don’t cold-pitch.

03 / The road here

Eleven years of design.

2010–14

B.Des, Knitwear Design

NIFT · trained in fashion design

2014–16

Gupta Exim

Jr. Designer · Calvin Klein & Tommy Hilfiger knits

2016

Killer Jeans

Designer · denim

2017–20

Shahi Exports

Senior Designer · Calvin Klein & Tommy Hilfiger · +8% category sales

2020–22

Landmark Group

Assistant Manager · Max Fashion knits & wovens

2022–23

Modenik Lifestyle

Deputy Manager · Levi’s & Maximus · +15% online revenue

2023–25

Brand Studio Lifestyle

Deputy Manager Design · Highlander × Disney, Marvel, WB, Viacom

Nov 2025

Mukade Studio

Independent creative studio · Lucknow

04 / Process

Nine steps. One discipline.

The process we learned on production floors, applied to every Mukade project — the original step on top, its Mukade equivalent below. [Second lines are a first draft — correct them in your words.]

01

Brand study & identity

→ Brand study

02

Forecast

→ Research

03

Direction presentation

→ Direction deck

04

Market survey

→ References

05

Design lock

→ Look lock

06

Graphics & tech packs

→ Prompts & frames

07

Costing & vendors

→ Budget & tools

08

Sampling & swatches

→ Tests & iterations

09

Bulk & delivery

→ Final delivery

05 / Who we’ve worked with
Clients

Royal Enfield · Roboz · Boho Fest · ISLE6 · Smartworld · Aram Foundation · Masbaha · 2CG

Strategised for

Achieverz Zion · Balkland · MSC Dubai

Fashion career

Calvin Klein · Tommy Hilfiger · Highlander × Disney · Warner Bros. · Max Fashion · Levi’s

06 / Limited projects

We take on a limited number of projects.

Tell us what you’re building — we respond within [x] days.

Start a project Start a project →